From The Desk:
David "Deke" DeCantillon
Creator & Host
"Get A Clue Marketing Show"
Dear Professional,
Has your practice been effected by the recession? Have you been cutting your cost and running out of options?
Personally, I thought professionals were 'recession proof', until I read these headlines.
The Headlines Speak For Themselves!
“Recession Cutting into Doctor Visits, According to New Consumer Survey” MINNEAPOLIS--(BUSINESS WIRE)
“…professionals are hit hardest by middle class recession.”
“Lawyers Latest Recession Casualties as Layoffs Proliferate.”
“Wilmer Tells Some Lawyers to Start Looking for Work Elsewhere” Legal Times
“Recession Sends Lawyers Home” By V. Dion Haynes Washington Post Staff Writer
“Survey: Doctors say recession lowers patient volume” Kansas City Business Journal
“Health Care: Not So Recession-Proof” by Catherine Arnst Bloomberg Busineweek
“St. Vincent’s Votes to Shut Hospital in Manhattan” By SHARON OTTERMAN New York TimesIf you have been trapped into cutting costs or even staff members, because of the recession, I have good news for you! I’m about to show you how you can get MORE clients and patients, for LESS than a Venti White Mocha, at Starbucks!
First, let me show you why, some of your colleagues may have lost everything, by using OUT DATED advertising campaigns, that just DO NOT WORK.
Today's Average Advertising Cost:
- Billboard = $3,000 Per Month
- Newspaper = $1,300 A Week
- Direct Mail = $1,500 For 1,000 4x6 Postcards
- Television = $200,000 Per :30 Major City
- $100 Per :30 ROS (3 Hour Block)
- Yellow Pages = $2,000 Full Page - $1,800 Half Page
- Magazines = $1,200-$5000 Per Issue
Everywhere I look thousands of professionals are being TAKEN by advertisers, that convince them they need to spend millions on advertising that is as old as Commodore 64 computers.
21st CENTURY OPTIONS
Time's have changed! Those that choose not to change are struggling to get more business. Those that embrace the latest online advertising trends have quadruple their business. Don't spend another dime on old - out dated advertising that you cannot measure the results.
Today's new wave of advertising, takes place online. From Pay-Per-Click Advertising To E-mail Marketing, some professionals are taking advantage of using these online tactics, while SAVING Hundreds Of Dollars, every month.
However, you don’t have time to learn Internet marketing and all the other tactics, like Blogging, Web 2.0, Social Media, Article Submissions, E-mail Marketing, and Video SEO. It can be so confusing to know each tactic and use it effectively. In order to “GET NOTICED” on the World Wide Web, I have found a way to cut through the clutter, a get in front of hundreds of potential clients, patients and customers.
THE SECRET IS ONLINE VIDEO!
Online Video Marketing is becoming one of the fastest growing online marketing trends, that get results.
Look At These Video Statistics:
Average Of 14.7 Hours Of Viewing Videos Per Month
Instead of "in your face" ads, like; pop-ups, blinking banners, and sliding ads, smart professionals are using video to A) Educate Their Audience B) To Gain More Exposure, and C) Building Creditability And Trust.
VIDEO
MARKETING
WHO ELSE IS USING VIDEO?
The Republican National Committee Shifting To Online Video To Get The Message Out!
These CEO's and business owners see the need to switch from tradional advertising, to a more interactive approach, using online video. The benefits of using videos for you practice is overwhelmingly clear to "GET YOUR MESSAGE OUT". However there are other benefits of using online videos, as well.
Benefits Of Using Online Video!
Video Organic Traffic MORE Than Articles...
VIDEO SYNDICATION...SPREADING THE WORD!
Now that you should be convinced that online video is one of the best ways to market your practice online, while educating your patients and clients, it's time to tell you the benefits of syndicating your video, all across the WORLD WIDE WEB.
Video Syndication is much like cross channel advertising, on the cable TV networks. When I worked for one of the major cable companies, years ago, we would sell commercial spots to local businesses, in the area and promote their spots over a wide variety of cable channels. They received a wide variety of different markets, so we choose the networks that best suited their business.
You may have already used local commercial spots in your area, however, when you are syndicating to online video sharing sites, each site has a specific category, to place your video in. Similar to cross channel promotions.
Video Syndication is to make sure your videos get the MAXIUM amount of exposure. As mentioned before, search engines love videos, and 'spider' video sites and few minutes, to find relative content, for specific keywords.
VIDEO SEO...WHAT IS IT?
Video SEO (Search Engine Optimization) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings.
Search engines are looking for the "closest, most comparable" terms for each keyword that a browser is looking for. That's their job! It's also the reason why Google keeps changing their algorithms, (wiping out hundreds of websites, that used to be on the top 10, are now either at the bottom of search pile or even wiped off the search engine.
Businesses that use pay-per-click for their advertising campaigns, have seen an increase in Google's ad words, as they continue to pick and choose whose website is more compatible than the other.
With VIDEO SEO, browsers/viewers can type in certain keywords, that pertain to their problem and most times you will find your video on the top of the major search engine.
Just creating the video and posting it to video sharing sites, is ONLY part of the video marketing process. Getting to the top of major search engines is the KEY to a successful video campaign.
See These Results For Yourself!
Imagine your practice reaching the TOP Rankings in the major search engines. Your video can be optimized using unique keywords to reach people looking to solve their problems.The KEY is to know what people are looking for online and delivering it to your viewers. That's where we come in...We do it for you!
WE DO IT FOR YOU!
That's Right! We'll take care of getting your video(s) optimized and submitted up to 50 Video & Social Media Sites, so your practice will receive the ultimate exposure!
Now you can compete with the large corporations, that can not reach your local market. People want to connect with someone local! If locals can find your video that educates, informs, and solves their problems, then A) You'll gain creditability and B) It will generate a for call or visit.
Lead Generation is important for any business and practice to survive. We believe so strongly that online video works and generation leads, that we are GIVING AWAY a FREE Lead Generation Page, of your choice. You'll be able to use this lead page to build your subscriber list, so you'll be able to give them advice, offer discounts, and sell special services.
